Pfizer harnesses Sweden’s digital health innovation
igitalisation is radically changing the healthcare industry and shaking up long-established business models.
“We want to cooperate with companies that are disrupting and challenging the present status quo to help transform and change our patients’ lives,” explains Pfizer’s Digital Innovation Lead Klaudia Eriksson. “We are looking for digital solutions that can improve access to care and treatment results for patients all over the world.”
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Thus it should come as no surprise that Stockholm is home to one of a select number of Pfizer Healthcare Hubs, an initiative the company launched in 2017 to support established startups and accelerate digital innovation in healthcare.
“The Stockholm Healthcare Hub is part of a global network of digital innovation hubs with dedicated resources to identify, interact, and support startups”, says Eriksson. “We see Sweden as a good test market due to the high level of digitalisation in general, but within the healthcare sector particularly.”
Digital health startups in Sweden are developing technologies that have the potential to transform the future of medicine, and Pfizer wants to be a part of that “digital revolution”.
“We can help startups test a solution, develop a product, and give them access to Pfizer’s global network, resources, and internal expertise,” she explains.
Sweden’s success as a digital health innovator stems from several factors, according to Eriksson, including strong engineering education programmes that create “strong ecosystem of highly qualified and creative individuals”. Sweden can also draw on a strong heritage of successful pharmaceutical companies such as Pharmacia, Astra Zeneca, Orexo, and Meda, which together have had a “big impact” on the development of digital health in Sweden.
She adds that digitally-savvy Swedes are quick to pick up new technology, so it can be speedily improved and scaled up to launch in other markets.